More Than Bookkeeping. A Financial Partner You Can Trust
Helping business owners simplify their finances, gain confidence in their numbers, and build stronger businesses through personalized bookkeeping, payroll, tax, and financial consulting services.
Our Founding Vision
XactBalance Financial was founded with one simple purpose: to give business owners peace of mind through accurate, reliable, and personalized financial support.
We saw too many entrepreneurs overwhelmed by bookkeeping, payroll, taxes, and financial uncertainty—often feeling like just another number at large accounting firms.
We knew there was a better way.
That's why we built XactBalance Financial around relationships, not transactions. We take the time to understand every client's business, goals, and challenges so we can provide financial solutions that truly make a difference.
We don't just balance your books—we help you understand your numbers, improve cash flow, stay tax-ready, and make confident decisions that move your business forward.
That's The Xact Difference.
Meet the Owners
Meet Beth Baty & Ayla Gould
Beth Baty and Ayla Gould are Co-Owners of XactBalance Financial, a Wisconsin-based bookkeeping and financial services firm serving businesses nationwide.
Together, we help business owners stay organized, understand their numbers, and make more confident financial decisions through accurate bookkeeping and personalized support.
Our experience spans bookkeeping, business management, real estate, and property management, giving us a practical understanding of the financial challenges business owners face every day.
At XactBalance Financial, we provide monthly bookkeeping, QuickBooks Online support, cleanup and catch-up bookkeeping, payroll support, tax preparation, financial reporting, and ongoing financial guidance.
We work with small businesses across a variety of industries, including property management companies, real estate professionals and investors, contractors, and service-based businesses.
Whether you're months behind, need your QuickBooks cleaned up, or simply want a bookkeeping team you can depend on, our goal is to give you accurate financial records and a clear understanding of where your business stands.
For us, bookkeeping isn't just about keeping up with transactions. It's about helping business owners understand the story their numbers are telling.
Beth Baty & Ayla Gould
Co-Owners | XactBalance Financial
Industries We Serve
We proudly serve businesses throughout the United States, including:
- Contractors & Construction Companies
- Real Estate Investors & Property Managers
- Realtors & Brokerages
- Medical & Dental Practices
- Law Firms
- Restaurants & Hospitality
- Retail & E-Commerce Businesses
- Salons & Spas
- Nonprofit Organizations
- Consultants & Professional Service Firms
- Startups & Growing Businesses
Whether you're launching a new business or managing an established company, we provide customized financial solutions designed around your goals.
Our Core Values
Integrity
We believe honesty and transparency are the foundation of every client relationship.
Accuracy
Reliable financial information starts with precision and attention to detail.
Proactive Service
We help you stay ahead of deadlines and financial challenges.
Personalized Support
Every business is unique, and every solution should be too.
Partnership
Your success is our success, and we're committed to helping your business grow.
"XactBalance Financial transformed our business finances. Their team is knowledgeable, proactive, and truly invested in our success."
Steve
Owner | Service-Based Business